The Ferrari 499P arrives in the heart of Milan to bring the world of Endurance racing closer to the general public and build anticipation ahead of the grand finale of the 2026 FIA World Endurance Championship, scheduled to take place at Monza from 6 to 8 November.<\/p>\n
From 1 to 7 November, the Maranello-built Hypercar will be on display at Milan Central Station, thanks to a collaboration between FIA WEC, Autodromo Nazionale Monza, Ferrari, Grandi Stazioni Retail and Havas Media Network, which has overseen communications and organised the initiative through Havas Play.<\/p>\n
Two stations featuring Le Mans Ultimate simulators, the official FIA WEC video game, will be set up alongside the car, allowing visitors to experience the excitement of Endurance racing first-hand.<\/p>\n
On Wednesday 4 November at 12:00 noon, visitors will also have the opportunity to meet 2025 FIA WEC World Champions Antonio Giovinazzi and Antonio Fuoco, Ferrari 499P drivers and winners of the 24 Hours of Le Mans in 2023 and 2024 respectively. The two drivers will take part in a Meet & Greet with the press and fans.<\/p>\n
The initiative will be supported by a DOOH campaign beneath the Galleria delle Carrozze, featuring digital screens dedicated to the event and promoting tickets for the Monza race.<\/p>\n
The Ferrari 499P, which marked the return of the Maranello-based manufacturer to the top class of the World Championship, has secured three consecutive victories at Le Mans from 2023 to 2025 and eight overall wins in the FIA WEC. In 2025, it also claimed both World Championship titles: Manufacturers’ and Drivers’.<\/p>\n
he season will conclude with the 6 Hours of Monza, the final round of the championship, taking place from 6 to 8 November at the Autodromo Nazionale Monza. The race, which replaces the event originally scheduled to take place in Bahrain, will be decisive in determining the Hypercar and LMGT3 titles.<\/p>\n
Marius Louvet, FIA World Endurance Championship Marketing & Communication Director<\/strong><\/p>\n \u201cWe are thrilled to return to Monza, the legendary \u2018Temple of Speed\u2019, for the grand finale of the 2026 season. It is a circuit that has already delivered some incredible WEC races and provides the perfect setting for a high-stakes battle that will decide the championship titles. And what better place than Milano Centrale, one of Europe’s busiest railway hubs and a venue that is constantly buzzing with activity, to kick off the final race week of the year? We would like to thank Ferrari, Grandi Stazioni Retail, Autodromo Nazionale Monza and Havas Media Network for their collaboration on this exciting initiative. We look forward to bringing the FIA WEC to an even wider audience, both on and off the track!\u201d<\/p>\n Alfredo Scala, General Manager of Autodromo Nazionale Monza<\/strong><\/p>\n \u201cWe are delighted to see the excitement and heritage of Endurance racing extend beyond the Temple of Speed and reach the heart of Milan. The exhibition of the Ferrari 499P at Milan Central Station represents an important opportunity to build anticipation ahead of the 6 Hours of Monza, an event of great significance for our circuit and the surrounding area. As the final round of the 2026 FIA World Endurance Championship, it will be a special weekend for Monza, and we look forward to welcoming fans and motorsport enthusiasts to the circuit.\u201d<\/p>\n Alessandro Tavallini, Chief Media Officer at Grandi Stazioni Retail<\/strong><\/p>\n \u201cThe strength of initiatives like this lies in their ability to bring together experience and communication. In a high-traffic railway station such as Milano Centrale, the physical presence of the Ferrari 499P and the support of the media installations naturally complement one another, amplifying the impact of the event and audience engagement while offering brands an ecosystem in which engagement, audience reach and the quality of the experience generate mutual value.\u201d<\/p>\n Alessandro Tomaiuolo, Managing Director of Havas Play<\/strong><\/p>\n \u201cBringing the Ferrari 499P to Milano Centrale means making the world of the FIA WEC accessible to a broad and diverse audience, transforming a transit hub into a meeting place for motorsport enthusiasts. We have designed an experience that visitors can enjoy first-hand, bringing travellers, motorsport fans and curious onlookers closer to the excitement ahead of the grand finale at Monza. This is the true value of live experiences: creating authentic connections between people and the stories they love.\u201d<\/p>\n \n <\/p>\n","protected":false},"excerpt":{"rendered":" The Ferrari 499P arrives in the heart of Milan to bring the world of Endurance racing closer to the general […]<\/p>\n","protected":false},"author":33,"featured_media":30770,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":["post-30773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"yoast_head":"\n