MB Province and Monza National Circuit together to promote Brianza on the occasion of the 20 years of Ville Aperte in Brianza and the 100 years of the Circuit

Two important anniversaries for Brianza and its territory will be celebrated next September. In view of the pre-autumn events in which the twenty years of Ville Aperte in Brianza and the 100th anniversary of the Temple of Speed will be celebrated, the MB Province and Autodromo Nazionale Monza have signed an agreement to start the first synergistic communication network to enhance the excellence della Brianza promoting culture, tourism through events and experiential packages.

In this way, the Province and the Autodrome propose to promote a new formula of collaboration by combining culture and engines, two elements that appear distant and opposed but that can be put into dialogue to give emotions, experiences, creativity and transmit what is defined as “Italian style “. “Ville Aperte in Brianza is a format that has grown over time to make our historical heritage known, demonstrating that culture can truly be a marketing lever to promote the entire territory and all its excellences.

The Monza racetrack has already been included in the calendar of guided tours for some time: this year they wanted to give our collaboration an extra gear, joining forces on the occasion of our respective birthdays and demonstrating that different worlds can dialogue and tell about excellence. of a land where there is so much to discover. ”- explains the President of the MB Province Luca Santambrogio.

“The synergy between the Autodrome and the MB Province will make it possible to combine the high professionalism of two working groups at the service of promoting our territory. Ville Aperte in Brianza allows tens of thousands of people every year to get to know the most beautiful assets of Brianza, including our plant. The communicative power of the Circuit will now make it possible to support and expand the notoriety of the initiative, with the common goal of making the twenty-year edition of Ville Aperte, on the occasion of the centenary of the Autodrome, the most attended so far. ” – explains the General Manager of the Monza National Circuit Alessandra Zinno.

The Monza National Autodrome has already participated in Ville Aperte in Brianza for several years and also on the occasion of the two anniversaries, it will offer guided tours in the exclusive places of the Circuit through a path that crosses the history of the place, in addition to the environments and the backstage of Formula 1 Italian Grand Prix and all the other motorsport events held within the Monza circuit. In addition to the confirmed program of guided tours, through the Convention, the Province and the Autodrome have undertaken to establish a synergistic relationship of collaboration in the promotion of the activities envisaged in the communication plans drawn up to celebrate the respective anniversaries with the aim of increasing the audience of visitors and offer a valid and attractive tourist-cultural offer in the area.